What kind of man needs wellness?
Visiting the thermal spa with James Bond and David Beckham
The fabulous setting of the Ötztal valley not only impressed the James Bond film crew while they were filming “Spectre” at this location. The AQUA DOME Thermal Spa, the cosmetics brand Biotherm Homme and the Douglas perfumery were collaborating to appeal primarily to wellness-aware, quality-conscious men. With David Beckham as a Biotherm testimonial and James Bond as a famous Ötztal visitor, it was possible to associate two male celebrities with this campaign. Above all, many people in the target group could be reached through Douglas Austria’s wide-reach channels.
Our LINKING BRANDS campaign services:
+ Holiday raffle for a men’s weekend for four people at the AQUA DOME Thermal Spa, including ski passes through Douglas’ online channels
+ Magazine article about Biotherm Homme products and the men’s weekend on the Douglas blog
+ Advertising through Douglas’ wide-reach online channels (newsletter, Facebook, Instagram)
+ Biotherm Homme daily skin care samplings at the AQUA DOME Thermal Spa
Campaign snapshots
© AQUA DOME – TIROL THERME LÄNGENFELD GMBH & CO KG | © L’ORÈAL Österreich GmbH Geschäftsbereich BIOTHERM | © Parfümerie Douglas GmbH
