{"id":778,"date":"2019-02-11T14:09:33","date_gmt":"2019-02-11T13:09:33","guid":{"rendered":"http:\/\/brands.users.aboliton.at\/?p=778"},"modified":"2021-01-27T17:28:09","modified_gmt":"2021-01-27T16:28:09","slug":"and-whos-going-to-carry-the-instruments","status":"publish","type":"post","link":"https:\/\/www.linkingbrands.com\/en\/and-whos-going-to-carry-the-instruments\/","title":{"rendered":"And who&#8217;s going to carry the instruments?"},"content":{"rendered":"<h4>Hiking in Bavaria with an easy-going gig<\/h4>\n<p>With the music band LaBrassBanda, the hiking boot manufacturer Hanwag and the Ammergauer Alps, we brought together an authentic Bavarian trio to hold a very special hiking and music event. At \u201cLaBrassBanda wandert\u201d (\u201cLaBrassBanda goes hiking\u201d), the musicians, prize draw winners, Hanwag retailers, journalists and organisers walked through the Ammergauer Alps in glorious sunshine to the Kolbensattel Hut. Once there, the band was still fit enough to delight the guests with their music till midnight.<\/p>\n<p>&nbsp;<\/p>\n<h4><b>Our LINKING BRANDS campaign services:<\/b><\/h4>\n<p style=\"padding-left: 30px;\">+ Organizing the mountain concert by the original LaBrassBanda from Bavaria, together with Hanwag and the Ammergauer Alps<\/p>\n<p style=\"padding-left: 30px;\">+ Mobilizing over 600 prize draw entrants (25 winners) and over 100 participants for the hike (including journalists, influencers, etc.)<\/p>\n<p style=\"padding-left: 30px;\">+ Advertising the event on the radio (Radio Buh) and through Hanwag\u2019s channels<\/p>\n<p style=\"padding-left: 30px;\">+ Extensive promotion on social media &amp; YouTube both during and after the event<\/p>\n<p>&nbsp;<\/p>\n<h4>Campaign snapshots<\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-763\" src=\"https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Einladung-300x206.jpg\" alt=\"\" width=\"300\" height=\"206\" srcset=\"https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Einladung-300x206.jpg 300w, https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Einladung-768x527.jpg 768w, https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Einladung-1024x703.jpg 1024w, https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Einladung.jpg 1239w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-757\" src=\"https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Einladung-2-300x215.jpg\" alt=\"\" width=\"300\" height=\"215\" srcset=\"https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Einladung-2-300x215.jpg 300w, https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Einladung-2-768x549.jpg 768w, https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Einladung-2-1024x733.jpg 1024w, https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Einladung-2.jpg 1216w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-765 size-medium\" src=\"https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Facebook_AMA_1609-300x282.jpg\" alt=\"\" width=\"300\" height=\"282\" srcset=\"https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Facebook_AMA_1609-300x282.jpg 300w, https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Facebook_AMA_1609.jpg 489w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-767\" src=\"https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Facebook_Hanwag_0709-208x300.jpg\" alt=\"\" width=\"208\" height=\"300\" srcset=\"https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Facebook_Hanwag_0709-208x300.jpg 208w, https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Facebook_Hanwag_0709.jpg 371w\" sizes=\"auto, (max-width: 208px) 100vw, 208px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-775\" src=\"https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Pressemitteilung-207x300.jpg\" alt=\"\" width=\"300\" height=\"434\" srcset=\"https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Pressemitteilung-207x300.jpg 207w, https:\/\/www.linkingbrands.com\/wp-content\/uploads\/2019\/02\/Pressemitteilung.jpg 596w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u00a9 Ammergauer Alpen GmbH | \u00a9 Hanwag GmbH<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hiking in Bavaria with an easy-going gig With the music band LaBrassBanda, the hiking boot manufacturer Hanwag and the Ammergauer Alps, we brought together an authentic Bavarian trio to hold a very special hiking and music event. At \u201cLaBrassBanda wandert\u201d (\u201cLaBrassBanda goes hiking\u201d), the musicians, prize draw winners, Hanwag retailers, journalists and organisers walked through [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hanwag-ammergauer-alps"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/posts\/778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/comments?post=778"}],"version-history":[{"count":7,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/posts\/778\/revisions"}],"predecessor-version":[{"id":1771,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/posts\/778\/revisions\/1771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/media\/756"}],"wp:attachment":[{"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/media?parent=778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/categories?post=778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/tags?post=778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}