{"id":874,"date":"2019-02-15T15:10:29","date_gmt":"2019-02-15T14:10:29","guid":{"rendered":"http:\/\/brands.users.aboliton.at\/?p=874"},"modified":"2021-01-21T16:39:03","modified_gmt":"2021-01-21T15:39:03","slug":"what-kind-of-man-needs-wellness","status":"publish","type":"post","link":"https:\/\/www.linkingbrands.com\/en\/what-kind-of-man-needs-wellness\/","title":{"rendered":"What kind of man needs wellness?"},"content":{"rendered":"

Visiting the thermal spa with James Bond and David Beckham<\/h4>\n

The fabulous setting of the \u00d6tztal valley not only impressed the James Bond film crew while they were filming \u201cSpectre\u201d at this location. The AQUA DOME Thermal Spa, the cosmetics brand Biotherm Homme and the Douglas perfumery were collaborating to appeal primarily to wellness-aware, quality-conscious men. With David Beckham as a Biotherm testimonial and James Bond as a famous \u00d6tztal visitor, it was possible to associate two male celebrities with this campaign. Above all, many people in the target group could be reached through Douglas Austria\u2019s wide-reach channels.<\/p>\n

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Our LINKING BRANDS campaign services:<\/b><\/h4>\n

+ Holiday raffle for a men\u2019s weekend for four people at the AQUA DOME Thermal Spa, including ski passes through Douglas\u2019 online channels<\/p>\n

+ Magazine article about Biotherm Homme products and the men\u2019s weekend on the Douglas blog<\/p>\n

+ Advertising through Douglas\u2019 wide-reach online channels (newsletter, Facebook, Instagram)<\/p>\n

+ Biotherm Homme daily skin care samplings at the AQUA DOME Thermal Spa<\/p>\n

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Campaign snapshots<\/h4>\n

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\u00a9 AQUA DOME – TIROL THERME L\u00c4NGENFELD GMBH & CO KG | \u00a9 L\u2019OR\u00c8AL \u00d6sterreich GmbH Gesch\u00e4ftsbereich BIOTHERM | \u00a9 Parf\u00fcmerie Douglas GmbH<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Visiting the thermal spa with James Bond and David Beckham The fabulous setting of the \u00d6tztal valley not only impressed the James Bond film crew while they were filming \u201cSpectre\u201d at this location. The AQUA DOME Thermal Spa, the cosmetics brand Biotherm Homme and the Douglas perfumery were collaborating to appeal primarily to wellness-aware, quality-conscious […]<\/p>\n","protected":false},"author":6,"featured_media":1396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aquadome-biotherm-douglas-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/posts\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":7,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"predecessor-version":[{"id":1746,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/posts\/874\/revisions\/1746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/media\/1396"}],"wp:attachment":[{"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkingbrands.com\/en\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}