Do you know what BMW did last summer?


We do! A premium road trip along the coast of Istria. Enough to make us envious – but we were there!

Exclusive, prestigious and classy – the BMW Coast Drive enabled two premium partners to use their synergies to shine in mutual brilliance. BMW and the region of Istria have been engaged since many years. The target groups of Istria, with its large number of top-quality restaurants and hotels, as well as those of BMW as a premium brand overlap in a very rewarding way. This cooperation has thus generated an impressive outreach.


Our LINKING BRANDS campaign services:

+ Co-branding of print & online advertising materials by Istria and BMW (websites, e-newsletters, social media, billboards, print media)

+ Co-advertising with a joint OOH campaign

+ Media cooperations in special interest media

+ Test drive cooperation (6 BMW vehicles for test drives at 5* hotels, including the generation of new leads for BMW)

+ Co-influencer marketing

+ BMW official partner of #ShareIstria Influencer Contest

+ Hosting BMW Blog Tour with 8 bloggers from CEE who are important to BMW

+ Hosting BMW press trips for the launch of the BMW 7 Series

+ Co-events in the course of the partnership (BMW roadshow through Istria, press events, photo shoots)


Campaign snapshots


© Istria Tourist Board | © BMW Group / BMW Vertriebs GmbH