Ready for that great adventure?
Then pack your backpack and set off on a hike!
The backpack brand Deuter was launching a new product series and sending its customers on an adventure tour. We brought the global campaign “My Deuter Adventure” to introduce the new Deuter Futura series, to Germany, Austria and Switzerland. The five best outdoor regions, top-performing stores in the local area and Deuter as a popular brand were intended to appeal to modern hiking enthusiasts.
(Participating regions: Ischgl, Kappl, Silvretta Montafon, Zell am See-Kaprun, Zillertal)
Our LINKING BRANDS campaign services:
+ 3-part cooperation with wide reach: Deuter in DACH, sports goods retailer (Intersport, Sport Scheck & Globetrotter) and designated tourism regions
+ „My Deuter Adventure“ Holiday raffle in every region, each region had its own campaign period
+ Integration of the holiday raffle in the channels of the tourism partners)