Holiday feeling in your own living room?


Life‘s good with the Sound of Seefeld!

According to this motto, the extraordinary and attention-grabbing cooperation between the audio & TV specialist LG Austria and the Olympiaregion Seefeld started to present the region’s unique sound. The “Sound of Seefeld” was staged via TVs and premium soundbars on the so-called Experience LG Islands in 30 media markets across Austria. The customers were able to convince themselves of the sound and the region Seefeld and as well get inspired by Seefeld images on the screens.
A raffle for a vacation to the Olympiaregion Seefeld and two LG soundbars ideally rounded off the communication package.

Feedback from promoters:

“Great sound – fits perfectly with the sales focus”
“Cool cooperation that has significantly upgraded our LG Islands”
“Great tool to emotionalize the sales pitch …”
“Wow, you want to go on vacation right away…”

Our LINKING BRANDS campaign services:

+ Integration of the campaign on the 30 LG Experience islands in the media markets throughout Austria

+ Push by the sales promoters due to the use of the sound files during sales talks

+ Publication of regional information materials in the stores

+ Additional push through an end customer activation via the brand’s online communication channels

+ The region was presented in a memorable way and customers were curious about more in the stores

Campaign snapshots