Which color of this Austrian “cult drink” shaped your childhood?


Twist and Drink and the Falkensteiner Hotels & Residences invited families to an adventure holiday in Carinthia.

A colorful and successful partnership that was advertised with a strong family-friendly image and enormous reach via the Twist and Drink channels – a very coherent and successful match for the Falkensteiner family hotels. For additional promotion, the brand made a large “back to school” retail cooperation possible – a huge success for both partners.

Our LINKING BRANDS campain services:

+ Promotion directly at the POS on a total of 1,060 displays across Austria:
– 340 displays at SPAR
– 170 displays at MERKUR
– 550 displays at Penny

+ Additional promotion via the high-circulation “Frisch Gekocht” kids-magazine (100,000 copies)

+ Social media performance: Almost 50,000 people were reached by the Twist and Drink Facebook channel and achieved over 100,000 video impressions

+ More than 11.200 participants

Campaign snapshots