Must a pilgrim’s life be all self-denial?
The Culinary Way of St. James offers pleasure, not asceticism
What connects the three partners (bulthaup, Falstaff and the tourism region Ischgl) is their appreciation of the art of cooking. The premium German kitchen brand bulthaup provides suitable kitchen facilities, Falstaff circulates culinary stories and Ischgl ensures the right setting for this premium event. Five internationally renowned star chefs offered the hiking enthusiasts, who took part at the event, a variety of dishes at their respective chalets on the Culinary Way of St. James in Ischgl. Prior to that, star chef and Chef of the Year Benjamin Parth cooked for 30 specially invited, exclusive guests at the bulthaup Showroom Opernring in Vienna. Journalists and bloggers reported about this Pre-Cooking Event and, of course, about all the great amenities offered by Ischgl in summer.
Our LINKING BRANDS campaign services:
+ Organizing the Pre-Cooking Event, with star cook Benjamin Parth and numerous journalists and food bloggers in Vienna
+ Opening event for the Culinary Way of St. James in Ischgl, with five internationally award-winning star chefs
+ Coordinating the Falstaff media partnership, with intensive promotion of the events in the magazine and on social media
+ Communication through bulthaup’s social media channels
+ Integrating Ischgl into bulthaup’s communication channels in Germany and Austria