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“Race to Andorra” – on track for the Skiing World Cup

The outdoor brand Jack Wolfskin and the Silvapark Galtür have teamed up for a special challenge. In the “Race to Andorra”, selected participants had to prevail in four different disciplines (Speed, Delta, Fun and Knowledge) to win a ticket for the Skiing World Cup. This brand partnership was primarily aimed at a skiing-mad target group and was designed to offer them good stories about the challenge, in order to position and lastingly connect Jack Wolfskin and Galtür as outdoor specialists.

 

Our LINKING BRANDS campaign services:

+ Advertising the challenge/preliminary decision in cooperation with Fit for Fun and on the channels of Jack Wolfskin and Galtür

+ Organizing a prize draw to win a holiday in Galtür plus Jack Wolfskin equipment

+ Comprehensive ski pass offer at the Jack Wolfskin online shop – “make a purchase and get your free ski pass”

+ Jack Wolfskin is the perfect partner for an all-round cooperation – all the Jack Wolfskin channels, both offline and online, were promoting this advantageous partnership

 

Snapshots der Kampagne

© Tourismusverband Paznaun – Ischgl | © JACK WOLFSKIN GmbH & Co. KGaA