Who’ll be the first to give a whoop of joy on the slope?

Be the first on the mountain with Almdudler

What skiing enthusiast doesn’t dream of being on the mountain before anyone else, and being the very first to weave their way down the newly prepared piste? But to manage it, it’s essential to get up early and already be on the spot when the first sunrays appear. To mark the launch of its new energy drinks, Almdudler has started a series of events to make it possible to do just that. At “First.Track” in Obertauern, participants are given the opportunity to get onto the piste before anyone else. This series of events started in December 2018 and continued in 2019.


Our LINKING BRANDS campaign services:

+ Advertising the event online through the Almdudler and Obertauern channels, including social media ads

+ Holding a prize draw to participate in the First.Track kick-off event

+ Organizing the kick-off event on the Kringsalm mountain, with testimonial from Maria Höfl-Riesch and influencers

+ Organizing four additional First.Track events from January to April 2019

+ The whoops of joy will resound for a long time to come, as the event will of course take place every year from now on.


Campaign snapshots





© Tourimusverband Obertauern | © Almdudler Limonade A. & S. Klein GmbH & Co KG