And who’s going to carry the instruments?


Hiking in Bavaria with an easy-going gig

With the music band LaBrassBanda, the hiking boot manufacturer Hanwag and the Ammergauer Alps, we brought together an authentic Bavarian trio to hold a very special hiking and music event. At “LaBrassBanda wandert” (“LaBrassBanda goes hiking”), the musicians, prize draw winners, Hanwag retailers, journalists and organisers walked through the Ammergauer Alps in glorious sunshine to the Kolbensattel Hut. Once there, the band was still fit enough to delight the guests with their music till midnight.


Our LINKING BRANDS campaign services:

+ Organizing the mountain concert by the original LaBrassBanda from Bavaria, together with Hanwag and the Ammergauer Alps

+ Mobilizing over 600 prize draw entrants (25 winners) and over 100 participants for the hike (including journalists, influencers, etc.)

+ Advertising the event on the radio (Radio Buh) and through Hanwag’s channels

+ Extensive promotion on social media & YouTube both during and after the event


Campaign snapshots


© Ammergauer Alpen GmbH | © Hanwag GmbH