What is as Austrian as the singer Falco and Hitradio Ö3 radio?
Heading for the ski slopes in winter!
“People ought to ski more again,” thought the sports article retailer INTERSPORT and sponsored 10,000 free ski tickets to get in cooperation with Hitradio Ö3 lots of people onto the ski slopes. The tickets were awarded/raffled in a prize draw on Hitradio Ö3 radio within the period of a week. 21 Austrian skiing areas participated, and were thus able to benefit from the enormous outreach of Hitradio Ö3 and INTERSPORT.
Participating skiing areas: Hinterstoder, Wurzeralm, Hochkar/Ötscher, Unterberg, Loser, Klippitztörl, Nassfeld, Almenwelt Lofer, Schmitten, Kitzsteinhorn, Stubaier Glacier, Obergurgl-Hochgurgl, Silvapark Galtür, Silvretta Montafon, Niederalpl, Bad Kleinkirchheim, Damüls-Mellau, Semmering, St. Corona am Wechsel, Loser Altaussee, Präbichl
Participation procedure: within the period of five days, the times of awarding/raffling the ski tickets were announced four times a day on Hitradio Ö3. The listeners were then able to register online on a first-come, first-serve basis, to secure a ski ticket for their chosen skiing area.
Our LINKING BRANDS campaign services:
+ Acquisition & coordination of all participating ski areas
+ Technical handling of the prize draw with the support of a Campaign Management System
+ Personalized ticketing
+ Collecting of personal data through the prize draw
+ Online advertising, radio, print and OOH at the INTERSPORT shops
Campaign snapshots
© INTERSPORT Austria Gesellschaft mbH | © Hitradio Ö3
